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Published on in Vol 12 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/97664, first published .
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Authors’ Reply: Big Data, Small Stories: Methodological Considerations for Using Social Media Analytics in Medical Education Research

Authors’ Reply: Big Data, Small Stories: Methodological Considerations for Using Social Media Analytics in Medical Education Research

Authors of this article:

Faisal Binsar1 Author Orcid Image ;   Mohammad Hamsal2 Author Orcid Image

1Binus Online Learning, Management Department, Binus University, Jl. K. H. Syahdan No. 9, Kemanggisan, Palmerah, Jakarta, DKI Jakarta, Indonesia

2Binus Business School Doctor of Research in Management, Management Department, Binus University, Jakarta, DKI Jakarta, Indonesia

*all authors contributed equally

Corresponding Author:

Faisal Binsar, BEng, MSc, PhD



We thank the correspondent for the thoughtful comments [1] regarding our article on the Icarus paradox in Indonesia’s specialist medical education system [2]. We appreciate the opportunity to clarify several methodological aspects of our study, particularly concerning sentiment analysis and the interpretation of neutral discourse in large-scale online data.

Our study was anchored in the Icarus paradox framework, which we applied to the Indonesian specialist medical education system, a context where high aspirations often collide with systemic constraints. The primary objective was to capture the public pulse through social listening, a method that provides an unmediated reflection of societal discourse. We maintain that the core findings (identifying the tension between the prestige of specialization and the lived realities of the training system) remain robust. The correspondent’s appreciation of this framework reinforces its utility in analyzing complex health care education phenomena [2].

Brand24 was selected as the primary social-listening tool because it supports large-scale multilingual data collection, including Indonesian-language online discourse. This enabled the analysis of 5047 public responses across digital platforms.

To reduce the limitations of automated sentiment analysis, we implemented manual validation using two independent coders and conducted intercoder agreement checks following established qualitative standards [3]. This process helped ensure that sentiment classification reflected contextual interpretation rather than solely algorithmic outputs.

Although neutral sentiment dominated the dataset, this did not indicate a lack of analytical value. Using NVivo 14 for thematic analysis [3,4], we identified latent structural tensions related to specialist training capacity, workload, and institutional imbalance that aligned with the Icarus paradox framework.

We acknowledge that the use of a single-method sentiment analysis approach is a limitation of the study [5,6]. Future research may benefit from more advanced models capable of distinguishing informational neutrality from subtle positive or negative orientations in online discourse.

We appreciate the correspondent’s methodological reflections and agree that combining automated sentiment analysis with qualitative validation remains essential in digital health research. Our study represents an initial effort to integrate social listening and thematic analysis in examining tensions within specialist medical education in Indonesia. We hope future studies will continue refining these approaches to better understand public discourse in health care education systems.

Conflicts of Interest

None declared.

  1. Li X, Wang R. Big data, small stories: methodological considerations for using social media analytics in medical education research. JMIR Med Educ. 2026;12:e94825. [CrossRef]
  2. Binsar F, Hamsal M. Exploring the Icarus paradox in Indonesia’s specialist medical education system using the public perspective from online media: convergent mixed methods study. JMIR Med Educ. Jan 26, 2026;12:e60452. [CrossRef] [Medline]
  3. Jackson K, Bazeley P. Qualitative Data Analysis With NVivo. 3rd ed. Sage Publications; 2019. ISBN: 978-1526449931
  4. Limna P. The impact of NVivo in qualitative research: perspectives from graduate students. J Appl Learning Teaching. Aug 2023;6(2). [CrossRef]
  5. Bandorski D, Kurniawan N, Baltes P, et al. Contraindications for video capsule endoscopy. World J Gastroenterol. Dec 7, 2016;22(45):9898-9908. [CrossRef] [Medline]
  6. Zhang L, Liu B. Sentiment analysis and opinion mining. In: Sammut C, Webb GI, editors. Encyclopedia of Machine Learning and Data Mining. 2017:1152-1161. [CrossRef]

Edited by Stefano Brini, Sofia Zelko; This is a non–peer-reviewed article. submitted 08.Apr.2026; accepted 05.May.2026; published 01.Jun.2026.

Copyright

© Faisal Binsar, Mohammad Hamsal. Originally published in JMIR Medical Education (https://mededu.jmir.org), 1.Jun.2026.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Medical Education, is properly cited. The complete bibliographic information, a link to the original publication on https://mededu.jmir.org/, as well as this copyright and license information must be included.