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Data-Driven Fundraising: Strategic Plan for Medical Education
They may support small-scale or single-purpose campaigns for various university needs, such as funding a simulation center or a theater. Advancement professionals also know about the institution’s approach to endowment funds versus expendable or “flow-through” funds. Endowments are typically maintained in perpetuity, providing a unit with a percentage of the total endowed principal plus investment, whereas expendable funds are designated for use over a predetermined period until depleted.
JMIR Med Educ 2024;10:e53624
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Fundraising in Education: Road Map to Involving Medical Educators in Fundraising
The first step on this journey is to develop a fundraising road map: a plan of action that guides an institute’s fundraising activities (Figure 1). A road map sets out the fundraising objectives and the ways the institute will meet them. Fundraising objectives should align with the institute’s strategic plan and areas with the most significant impact. A fundraising plan should also consider donors’ needs by connecting them to benefits that affect them, such as life-changing clinical research.
JMIR Med Educ 2022;8(2):e32597
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