e.g. mhealth
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Skip search results from other journals and go to results- 4 JMIR Dermatology
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Past research shows that social media influencers and celebrities are incredibly powerful actors for influencing attitudes and behavioral intentions. In one lab study, for example, preadolescent boys preferred food products endorsed by sports celebrities more than food products endorsed by non-celebrities [63].
JMIR Form Res 2024;8:e60541
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Management
Diagnosing polycystic ovary syndrome (PCOS):
Diagnostic criteria
Symptoms
Associated complications
Risk factors
Emotional well-being
PCOS implications and associations:
Impact on menstruation
Impact on pregnancy and its likelihood
The link between PCOS and thyroid
Thyroid and pregnancy:
Conception
Effect of hypothyroidism
Effect of hyperthyroidism
Impact on infants
Breastfeeding
We recruited 38 content creators, mostly students (33/38, 87%), 2 people with 1 or more of the conditions, and 2 social media influencers
JMIR Med Educ 2024;10:e52924
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However, previous studies have established that nondermatologist influencers are prominent creators of dermatology-focused Tik Tok content, potentially disseminating dangerous misinformation [3]. Nevertheless, social media resources are particularly important to patients with skin of color (So C), as their health care providers may be unfamiliar with ethnic skin and hair [4].
JMIR Dermatol 2024;7:e50408
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Companies are also partnering with social media influencers [18]—individuals who amass large followings on social media and exert significant influence over their audience through engaging content [19]. While platforms themselves claim to regulate health information and misinformation, the current regulations around what can be promoted on social media are minimal [13]. Influencers may share health information to their audiences, even though they may not necessarily be qualified to give health information.
JMIR Res Protoc 2024;13:e56899
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To identify e-cigarette influencers on Twitter, we defined the following selection criteria based on previous studies [32-34]: (1) social media influencers must have at least 1000 followers, (2) the follower and following ratio for social media influencers must be at least 2:1, (3) social media e-cigarette influencers have posted at least 10 e-cigarette–related posts within the past year, and (4) social media e-cigarette influencers should have posted at least one promotional tweet related to e-cigarettes within
JMIR Form Res 2024;8:e53666
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Heinze et al [17] describe SM influencers as individuals who influence behavior to a lesser or greater extent. They can be classed as micro, macro, meso, or mega influencers in terms of their scale of influence, number of followers, and characteristics. SM also enables people to interact from diverse geographical locations. It also provides the opportunity to learn about an audience through conversations. SM not only shapes lives but also influences professional environments [18,19].
J Med Internet Res 2024;26:e49921
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A Deep Dive Into Instagram's Top Skinfluencers
Analyzing Instagram influencers with dermatology-related hashtagsinfluencers
JMIR Dermatol 2023;6:e49653
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Concerningly, popular dermatology social media content is often generated by prolific content creators known as “influencers,” not board-certified dermatologists or individuals with evidence-based training [2]. We, therefore, conducted an analysis of top dermatology accounts on Twitter, the content posted by these accounts, and their users’ academic productivity and impact.
JMIR Dermatol 2023;6:e34742
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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Brands are not just selling products but entire lifestyles, employing social media influencers to build trust through authentic, curated content. Followers perceive influencers as being knowledgeable experts on specific topics, with relevant sources for information and support for their opinions and behaviors [42].
J Med Internet Res 2022;24(3):e29422
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Influencers on social media may blur the lines on what is in fact evidence-based versus content that is driven by sponsorship from pharmaceutical companies or other products related to psoriasis. Although some of these profiles shared brand name products used during psoriasis flares, it was unclear whether they were sponsored by these companies, presenting the risk of conflicts of interest.
JMIR Dermatol 2021;4(2):e29904
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