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Influence of Enthusiastic Language on the Credibility of Health Information and
the Trustworthiness of Science Communicators: Insights From a Between-Subject Web-Based Experiment

Influence of Enthusiastic Language on the Credibility of Health Information and the Trustworthiness of Science Communicators: Insights From a Between-Subject Web-Based Experiment

In another study, König and Jucks [20] showed that science communicators in scientific health debates were rated as more trustworthy and their information as more credible when they used a neutral language style (eg, “a series of methodological mistakes”) instead of an aggressive language style (eg, “a series of really dumb methodological mistakes”).

Lars König, Regina Jucks

Interact J Med Res 2019;8(3):e13619