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Dissemination and Effectiveness of the Peer Marketing and Messaging of a Web-Assisted Tobacco Intervention: Protocol for a Hybrid Effectiveness Trial

Dissemination and Effectiveness of the Peer Marketing and Messaging of a Web-Assisted Tobacco Intervention: Protocol for a Hybrid Effectiveness Trial

Hypothesis 3: Effectiveness Quit rates and risk reduction among participants exposed to the recommender CTHC (A+B) will be greater than those among participants exposed to the standard group (C+D). The goal of this study (Clinical Trials.gov: NCT03224520) is to recruit 1200 smokers to test our effectiveness and dissemination hypotheses. To participate in the study, all smokers will register online for the Decide2 Quit DISC.

Jamie M Faro, Elizabeth A Orvek, Amanda C Blok, Catherine S Nagawa, Annalise J McDonald, Gregory Seward, Thomas K Houston, Ariana Kamberi, Jeroan J Allison, Sharina D Person, Bridget M Smith, Kathleen Brady, Tina Grosowsky, Lewis L Jacobsen, Jennifer Paine, James M Welch Jr, Rajani S Sadasivam

JMIR Res Protoc 2019;8(7):e14814