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Developing Embedded Taxonomy and Mining Patients’ Interests From Web-Based Physician Reviews: Mixed-Methods Approach

Developing Embedded Taxonomy and Mining Patients’ Interests From Web-Based Physician Reviews: Mixed-Methods Approach

Li et al [11] examined how the proportion and position of negative reviews on such websites influence readers’ willingness to choose the reviewed physician and found that an increase in the proportion of negative reviews led to a reduced willingness to use the physician’s services. In addition, a primacy effect was found for negative reviews, such that readers were less willing to use the physician’s services when negative reviews were presented before the positive reviews.

Jia Li, Minghui Liu, Xiaojun Li, Xuan Liu, Jingfang Liu

J Med Internet Res 2018;20(8):e254

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